Ninja still hasn't announced any concrete plans, but he booted up his Twitch channel in. In reality, Microsoft is locking in an important influencer who can both increase the value of Mixer and bring eyes to Microsoft's entire gaming platform a platform that'sexpanding greatly in the next year with a new Xbox console (Xbox Series X) and a major new game streaming platform. According to Sensor Tower, downloads for the Mixer app on iOS have doubled since the announcement of Ninja on Thursday. Now, just ten months into his three-year contract, Ninja is the most sought after free agent in the streaming market today. Rod Breslau (@Slasher) June 22, 2020. As Google-owned YouTube dominates internet video-on-demand, Twitch dominates live-streamed internet video. Then I quickly remembered that I own several jerseys, shirts, and hats for teams that I route for. Thank you for signing up to Windows Central. A new report from CNN Business claims that game streamer Tyler Blevins, better known as Ninja, will receive between $20 and $30 million from a multi-year deal with Mixer. Sign up for notifications from Insider! The terms of the deal are, thus far, unknown but a new report says Microsoft paid Blevins "between $20 and $30 million" for a multi-year exclusivity deal. As a result, Shroud was paid $10 million, and Ninja scored an astounding $30 million payday, just to be released from their Mixer contract. Visit our corporate site (opens in new tab). The largest individual sports contract in history was $430M to Mike Trout over 12 years. Ninja began his video game career in 2009 when he began playing Halo 3 professionally. Ninja's Move to Mixer Made Him $20-30 Million, Popular Fortnite Pro Twitch Streamer Paid Off His Mom's Student Loans, Disguised Toast recently abandoned Twitch, Twitch has lost the majority of it's top video game streamers, While Twitch has attempted to counter these offers, Twitch Streamers Cash-Crazed Rant Making Onlookers Furious - Heres Why. It's worth noting that he means $6-to-$8 million a year, for three years. Ninjas rival Turner Tfue Tenney sits behind him in second with just over 8.5 million. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verge's senior editor, Tom Warren. Cody Peterson is an avid reader and writer. Hes back to that energetic, pumped-up Ninja, she said. Yup - actual reports are 6 - 8 million for 5 years + endorsement deals from everything xbox, PC, and all MS products. There was a problem. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verges senior editor, Tom Warren. That's a fake Twitter. Microsoft agreed to pay game streaming star Tyler "Ninja" Blevins between $20 million and $30 million per year to join its Mixer streaming platform and leave incumbent leader Twitch, according . When asked where he would end up by viewers, he has demurred. It all came back to contract restrictions, which Jessica described as not making sense for their growing brand by the time Tyler decided to jump to Mixer which, as many people speculated online, did not mean a huge pay increase for Tyler. This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. Because its fun to watch professionals do things you are interested in. Look up Adrian Wojnarowski on Twitter. Contact Business Insider senior correspondent Ben Gilbert via email (bgilbert@businessinsider.com),or Twitter DM (@realbengilbert). Some of the notable benefits included instant monetization and a direct line of feedback to the product and engineering team. The two are now free agents able to play the field as their suss out their next streaming home. Tyler "Ninja" Blevins is streaming on Twitch for the first time since he signed an exclusivity deal with Mixer in 2019. But no one passes on $90 million without an end game. In the. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. There were already conflicts with his current sponsors and re-signing with that platform. Before they knew what happened, Mixer was ready to shut its doors and allow its two most prominent names to leave. When Mixer signed Ninja, he had 14.7 million followers on Twitch. Microsoft soon reached an agreement with Facebook, which granted former Mixer personalities the chance to jump ship. Despite a flurry of big names leaving Twitch in the last few months of 2019, the start of 2020 has seen very little in terms of platform movement, with 100 Thieves content creator Rachel Valkyrae Hofsetter being the only notable name to jump ship after switching to YouTube gaming. Next: Twitch Streamers Cash-Crazed Rant Making Onlookers Furious - Heres Why. You will receive a verification email shortly. Amazon's Twitch is the most popular live-video streaming service by a large margin. He was offered 90m to come finish out the time on FB platform and he said no. Until his departure in 2019, Blevins was Twitch's most popular streamer. NOW WATCH: How Apple can fix HomePod and Siri, Tyler "Ninja" Blevins announced a precedent-setting deal. Access your favorite topics in a personalized feed while you're on the go. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. While Ninja was forced to leave behind his followers on Twitch, he gained over one million followers on Mixer in less than a week - though part of that was due to the free subscription promotion Mixer ran to celebrate his addition to the platform. People are dumb. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. Veteran Gamer, Trophy Hunter, And a Youtuber. With that said, Ninjas first Mixer stream has now concluded and it had more viewers than his Twitch average. Blevins announced his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. Its like, they dont even know what went on behind the scenes and how hard we tried to make that deal work and then how amazing Microsoft was for us.. Justin Warden, the CEO of agency Ader who represents the likes of former Overwatch pro Brandon Seagull Larned and League of Legends streamer and Team Liquid sub Ashkan TF Blade Homayouni claims that he had knowledge of the Ninja negotiations and believes that the multi-year Mixer deal was worth between $20 million and $30 million. For those who dont, Ninjas account is the most followed account on Amazons Twitch. his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. However, Mixer comes at the first if we exclude video game applications. Evil West Review A Promising, Vampire-Killing, Carnage-Fueled Adventure, Marvels Midnight Suns Review Superhero Demon Hunting, Need for Speed Unbound Review Its Got Wings, Steelrising review more like gold rising for Spiders, Octopath Traveler 2 Cait Farming Guide: How To Find And Capture Them, How To Craft A Club In Sons Of The Forest, How To Get Serpent Flotation Cutis In Wild Hearts, How To Get Giant Kemono Gems In Wild Hearts. Access your favorite topics in a personalized feed while you're on the go. If you didnt know, after mixer was bought by Facebook gaming Ninja was completely released. Meaning this hypothetical contract is worth $18-to-$24 million. More details: https://t.co/fRI2CBlTbZ pic.twitter.com/FVRTF9APVD, Facebook Gaming (@FacebookGaming) June 22, 2020. New York, Blevins previously left Twitch for Microsoft's now-defunct Mixer service, where he was reportedly paid in the ballpark of $30 million for his exclusivity to the platform. Ninja signed a three-year contract worth reportedly $30 million. We include affiliate links in articles. He was one of the most-watched channels on the platform with millions of followers and tens of thousands of subscribers, with an estimated total earnings of $10 million in 2018 thanks to his streams. Despite those estimates, only Ninja and Mixer can confirm what the deal was and how much money is involved. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. If you have a news tip or an app to review, hit him up atsean.endicott@futurenet.com (opens in new tab). So far, nothing has been revealed or leaked, so we have to stick with these estimates for now. Their numbers continued to decline despite bringing in two of Twitch's biggest streamers. Windows Central is part of Future US Inc, an international media group and leading digital publisher. As of Thursday's announcement, both Blevins and Grzesiek have since returned to Twitch. By March of 2018 Ninja had over 2 million subscribers to his Twitch channel. https://twitter.com/WatchMixer/status/1275134189738713088?s=20. Mixer became the butt of almost every joke across social media. Blevins signed an exclusive streaming deal with Mixer last August. They have received their full payments and as of midnight yesterday were free to engage in talks with other platforms. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. Its a platform play for xCloud, and Microsoft needs as many entry points to it as possible. Ninja failed to attract the same numbers that he did at his former place of employment. Fortnite streamer Tyler Ninja Blevins was living the dream on Twitch. With the wording of how that contract was going, he wouldnt have been able to grow his brand much outside of gaming, Blevins told Business Insider. In 2017 his skills at PUBG were so well-developed that he actually won the PUBG Gamescom Invitational Squads classification. But a talent management executive who's worked with Blevins told CNN Businessin an article published Mondaythat the streamer may netted between $20 million and $30 million from the deal. https://t.co/lvn9KBjEYq https://t.co/tljVgyM3bG. Amazon's Twitch is getting back one of its biggest stars: Tyler "Ninja" Blevins is returning to the service with a multi-year exclusivity contract, Blevins announced on Thursday. Warden gave the figure to CNN Business, and claimed he had "direct knowledge" of the terms of the deal. Got a tip? To this day, Ninja possesses more followers than any other channel with 14.7 million and counting on Twitch. Ninja's agency, Loaded, did not release the terms of the contract. Press J to jump to the feed. He went from 30 to 70 thousand average viewers on Twitch to between 3 and 10 thousand on Mixer. I totally get why people are though. Going forward, beyond playing "Fortnite" live on streams, Blevins said his focus will be "to elevate and bring more eyes to underrepresented creators. Ninjas move to Mixer turned out to not be the game changer they probably hoped when comparing their market share with Twitchs, StreamElements CEO Doron Nir said. It does make sense as a lot of people will watch Ninja play games on Mixer soon and that will allow them to jump straight to the game via Project xCloud. We estimate that the app was installed by 26,000 new users yesterday worldwide across the App Store and Google Play. He was already so big on Twitch that his move surprised a lot of people, something he recognized would happen and that he joked about in his Mixer announcement video. In the months since, Blevins has popped up on both Google-owned YouTube and Amazon-owned Twitch to stream games. It was the streamer's sizable audience that gave him the leverage to negotiate such a lucrative contract, Warden said. Im surprised a lot of people didnt know what my tweet was about. Ludwig is making the next big Twitch game show for xQc, Amouranth invests $350k in Twitch content, is retiring from OnlyFans, Twitch employee Hassan fired following sexual misconduct investigation, Twitch's react meta might be good for streamers, but I cant stand it, Twitch is changing the cost of subs depending on where you live. Just why? 26, Sensor Towers head of mobile insights Randy Nelson said. Despite his confidence in Mixer to draw in similar numbers to Twitch, it never happened. But the figure could be way higher than that, according to YouTuber Daniel KEEMSTAR Keem. You're watching someone you enjoy watching doing something that you like to watch. When you purchase through links on our site, we may earn an affiliate commission. When CNN Business reached out to Microsoft to receive confirmation of the deal, Microsoft directed CNN Business to Ninja's agency, Loaded. According to CNN (via GameSpot) Mixer paid Ninja anywhere from $20 to $30 million to leave Twitch. Streamer Tyler Blevins, better known as Ninja, reportedly receives $20-$30 million dollars for his streaming exclusivity deal with Mixer. Ader told CNN Business that he had direct knowledge of the deal, so it's more reputable information than some rumors that appeared on Reddit following Blevins' move to Mixer. Future US, Inc. Full 7th Floor, 130 West 42nd Street, Warren says that Ninjas move to Mixer is also for Project xCloud, which will allow users to launch games directly from live streams. In the last year there has been a very large exodus from the popular streaming site as competitors entice streamers with large exclusivity deals. Sources familiar with the deal have informed me that while Facebook did try and negotiate to keep their big partners both Shroud and Ninja opted out. Get the best of Windows Central in your inbox, every day! This sub really needs to go back to school smh. Yet, despite Facebook doubling those amounts, both streamers refused the deals. Use a non-work device to reach out. Create an account to follow your favorite communities and start taking part in conversations. Twitchs percentage of the market has grown by about 3 percent since the second quarter, too. And we were like, Straight up, guys, weve worked so, so hard to grow the Ninja brand to license things and get his name out there. In a last-ditch effort, Microsoft made the wise decision to collaborate with Facebooks streaming platform, dubbed Facebook Gaming. Please refresh the page and try again. Amazon's Twitch is the most popular live video streaming service by a large margin. Two, that any exclusivity deal Ninja accepted is likely paying him between $3 and $10 million a year. "I really took my time to decide which platform was best," Blevins said in the announcement, "and Twitch has been very supportive throughout this process and understanding my overall career goals.". This figure comes from Justin Warden, who is the . Be warned that any conversation started with him will probably wind up gravitating towards his two dogs, The Adventure Zone, or Kingdom Hearts 2. Then, on June 22, Microsoft suddenly announced plans to close Mixer. Twitch has long been the undisputed leader of video game streaming. Ninja isn't the only big streamer to leave Twitch recently. Critics took aim at Ninja, stating that his move revolved only around the money. In an effort to compete with Amazon, Microsoft spent tens of millions of dollars on two particularly high-profile exclusivity deals with the two highest-profile streamers: Blevins and Michael "Shroud" Grzesiek. Tyler Blevins, better known by his online persona Ninja, reportedly received 20-30 million dollars to move from Twitch to Microsoft's Mixer. Other popular streamers are rumoured to be offered contracts up to $10 million. hes boasted some impressive viewership numbers, Some Pixel phones are crashing after playing a certain YouTube video, Snapchat is releasing its own AI chatbot powered by ChatGPT, The McRib Locator continues to live on after the sandwichs farewell tour, On the internet,nobody knows youre a human. That is the entire concept behind spectator sports. Tyler has called Mixer home for a few months, and while hes boasted some impressive viewership numbers, the streaming platform still doesnt hold a candle to Twitchs dominance. By clicking Sign up, you agree to receive marketing emails from Insider The original deals already included life-changing money - reportedly $30 million for Ninja and $10 million in shroud's case. This was an increase of +86% versus the previous days 14,000 new installs and +100% week-over-week from 13,000 on Thursday, Jul. One of these offers would see Ninja agree to a contract buyout with Mixer, which would grant him the $30 million promised in his original contract. Keeping that in mind, its a pretty huge move for Ninja to change platforms but it now makes sense given the fact that he was given $50 Million by Microsoft. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Other streamers that have retired their Twitch accounts recently include Shroud, Valkyrae, and FaZe Ew0k. YouTube has been arguably Twitchs most significant rival since debuting four years ago. But Twitch is bleeding: a major talent exodus has more people than ever using competing services from Microsoft and Google. Prior to his retirement from Twitch he owned the most subscribed channel at 14 million followers. It's just watching a geek play computer games. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. It's usually at a high skill level as well or at minimum provides entertainment. In the latest edition of his Drama Alert show, he says that the rumor around the street is that Ninja may have secured $100 million from his Mixer deal. The other saw Facebook Gaming offer a rumored $90 million if he decided to move over with the gobs of different Mixer personalities. I love my community and what we built together on Mixer. The news comes as quite a shock to many, including, apparently, Mixer . You wouldnt sign anything less than three years, but I dont think Mixer would like to sign for more than three years, forsen said. Shroud and Ninja both opted to have their Mixer contracts paid out, with Ninja pocketing $30 million and Shroud pocketing $10 million. He's just a smart businessman, that's all. While these values havent been officially verified, the Ninja Mixer deal would significantly bolster Ninjas net worth, which he has built not only from streaming but also sponsorship deals, YouTube revenue, and merchandise sales. Honestly I'm not much into eSports, but I'm also not much into regular sports as a spectator either. Ninja was the first major streamer Microsoft's streaming service signed. She added that it really seemed like he was kind of losing himself and his love for streaming. Things are different now on Mixer a streaming platform that has gained recognition for its stricter community guidelines pertaining to user behavior. Rumors of Mixers issues soon came to fruition. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. The former Twitch and Mixer star had no shortage of offers on the table. A new report claims that Ninja receives between $20 and $30 million for a multi-year deal with Mixer. However, the true worth of Ninjas contract, and the contracts of other streamers who have either left or renegotiated with Twitch, may have just been revealed. Mixer shut down in July 2020. Jamie Hore Jamie started out his journalism career rambling about FIFA esports, but today he covers much more,like the bestWarzone guns and theApex Legends tier list. The Metro UK reports the number for Ninja to join Facebook Gaming was $60 million while Shroud was offered $20 million. One, that Ninja has been fielding exclusivity offers for some time, whether that be Facebook, YouTube, Mixer, or Twitch itself. Sources have told Slasher that despite spending less . Microsoft acquired Mixer, formerly . While many suspected his departure from Amazon's Twitch came with a hefty contract, no financial details emerged from the deal until this point. Then there his Red Bull contract. Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to Shannon Liao of CNN Business. The plan seems to be working already. "I know this may come as a shock to many of you," he said, "but, as of today, I will be streaming exclusively on Mixer. Both Jessica and Tyler brought their concerns to Twitch over the course of several months, but the company failed to respect their wishes, she said. A new report from CNN Business claims that game streamer Tyler. This isnt about selling Xbox consoles. Ader is a marketing and talent management agency that works with Ninja. And third, that Ninja's exclusivity contract is for multiple years. We dont know where Warren got these numbers from. Ninja made his faith in Mixer known to both his audience and those who were quick to poke fun at his choice. KEEM says this isn't confirmed and. CNN Business's statements about Ninja are part of a much larger piece on game streamers, so there aren't a lot of other details at the moment. Tyler Blevins, better known by his online persona Ninja, reportedly received 20-30 million dollars to move from Twitch to Microsoft's Mixer. Fortnite even made a skin in game that was based on Ninja's likeness. You really believe that dude. Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. Before Thursday, Mixer App on iOS was ranked at 747th place. This decision would make sense both from a financial and a poetic standpoint. The terms of the deal were not disclosed. as well as other partner offers and accept our. Last but not least, he made a name for himself on Twitch and still maintains a fanbase to this day. [Kojnarowski] Ninja has signed a 6yr/$932M contract with the Microsoft Mixer, league sources tell ESPN. Even if his involvement hasnt helped Mixer tremendously, Jessica Blevins told Business Insider that Twitch had also become a toxic place for Tyler, noting that he didnt seem like himself the last few months that he was streaming on the Amazon-owned platform. Google has YouTube + Stadia and Amazon has Twitch. Microsoft hoped that these acquisitions would boost their numbers. His first Twitch stream under the new deal went live on Thursday afternoon, featuring the game "Fall Guys," and had nearly 100,000 viewers as of the time of publishing. Its quite a drop off considering Ninjas been absent from Twitch for almost a full year. Blevins signed an exclusive streaming deal, Destiny 2 Lightfall: Armor Charge mods, explained, Destiny 2 Lightfall: How to beat Tormentors, the new enemy type, Surprisingly, Destiny 2: Lightfall is kind of awful, OneNote on Windows finally lets you switch between vertical and horizontal tabs, Halo Infinite's awesome Forge Mode hits over 1 million creations. Sources say that high profile Mixer streamers like Ninja and Shroud took huge buyouts from Microsoft in the range of $10-$30 million. Mixer parted ways with a slew of talent that the platform helped build.